![](https://cdn.myportfolio.com/584cfdae-c88d-4e09-b308-35e779b6d331/4efb57ac-674b-4d18-984b-dd27e5b7a416_rw_1200.jpg?h=9f4163cf7abd567336a9f576620b8972)
![](https://cdn.myportfolio.com/584cfdae-c88d-4e09-b308-35e779b6d331/121e754e-a96c-481f-9c91-2eab4d61deac_rw_1200.jpg?h=c8a6663e54c1fe864a6a99ae98ab1863)
Objective:
Convert customers to shop duty-free in the pre-security area, promoting the only duty-free shop in pre- security - AMA’s!
Convert customers to shop duty-free in the pre-security area, promoting the only duty-free shop in pre- security - AMA’s!
Idea:
To make an eye-catching typographic headline and to show the pro’s of duty free shopping at the pre-security area.
Execution:
Used a double spread ad, one side for the typography and infographic to attract the customers and the other side to explain the benefits of pre-security duty free (as opposed to post- security) shopping with a picture of the store for easy recognition.